February 25, 2020

I created Millennial Moderator

Aleksey Weyman

Intro

My name is Aleksey Weyman and I’m the Founder and Chief Editor of Millennial Moderator.

I was born out of the country and moved to the United States when I was young, eventually winding up in Seattle, WA, which is where I live now.

I began my journey in the tech industry when I got a part time job at Apple, as a mobile device technician. From there I’ve since been at Amazon Web Services and have started multiple, profitable businesses in the entertainment, hospitality, audio engineering and online publishing spaces (just to name a few). Right now I am working hard to increase productivity of Millennial Moderator workflow in order to provide better quality content at a faster rate for our readers, also reducing labor hours in replacement for automation tools and strategies.

What's your backstory and why did you decide to start a business?

Since I was young, I was always fascinated with creating systems that worked.

My first job at Apple really exposed me to the world of technology innovation, which later became the concentration of my BA from the University of Washington.

As I continued to work technical jobs, I began drifting towards creating my own products and services for customers, partially because I saw the gap that other companies were missing and partially because I’ve always wanted to work for myself. In my corporate work, I could clearly see what the future entailed- performing the same tasks over and over again. While some people might prefer that kind of stability, I prefer adventure and taking on risk.

I started Millennial Moderator as a hobby- primarily to learn how to design and build a scalable, UI-friendly website/blog from the ground up, using nothing but raw code. Since I had no formal web development training, I basically taught myself everything from scratch, which eventually came in handy as I started getting my first web development gigs.

Fast forward a few months of practice and I released my first version of the Millennial Moderator blog- a watered down version of the diverse website you see today. The first article I ever posted was about how to create a Google knowledge panel for brands and businesses (one of our most popular articles). Fast forward even further, I was able to figure out how to monetize my blogging efforts, which started to earn me money and continues to earn today.

Describe the process of starting and launching your businesses.

Most of my businesses started from a deep desire to help people, or to learn something new. Millennial Moderator was a hobby project for me to learn web development. The Final Advance originated from my ability to help massive event companies coordinate their backend logistics and save money.

Even my music project Lowsh (which I consider a profitable business) was the result of wanting to create music for other people's pleasure, and to provide world-class performance experiences. I began by honing in on what I could best provide for the world, without comparing myself to others, then finding ways to monetize that value and hone in on my target demographics. I think you really have to be the kind of person that likes to figure stuff out, if you want to launch successful businesses.

Since launch, what has worked to attract and retain customers?

Each business model has some sort of client/customer acquisition process, there’s just no way around it if your business involves any sort of sales.

For Millennial Moderator, we try to find readers who would be interested in our content (we recommend our mailing list to them), and for our record label StoryTime Ent, we reach out to music artists and brand curators alike, in order to establish relationships and offer our value propositions.

As a tip for other business owners, I would suggest a good technology-based system for managing leads- there’s nothing worse than accidentally contacting the same lead multiple times- which can happen if you have a large outreach program! We personally used Tapdesk (more info about how we use it) for our outreach monitor, which is leveraged in partnership with a proprietary customer management and goal monitoring platform that I’ve built. Maybe one day I’ll make a business out of that too (haha), it has definitely helped me stay on top of my customer acquisitions.

How are you doing today and what does the future look like?

Right now, about 5/7 of my businesses (both personal and partnered) are profitable, earning incomes that are independent of each other.

The other 2/7 are very early (for example a brand new app we’ve developed called Alias, which helps people aggregate their social media and contact info in a single, digital card) and are still being developed- primarily from a target audience standpoint.

Some of my 2020 goals include setting up functional revenue machines (so I can become more of a business owner, rather than an operator) and hiring staff to help scale up the various operations. I’m always looking to connect with people who are interested in expanding on a collaborative vision, for which I welcome anyone to contact me via my website.

Through starting the business, have you learned anything particularly helpful or advantageous?

I believe the most important aspects of any successful business (that makes them stand out) is innovation and marketing. Being innovative doesn’t mean you need the latest technologies- but rather the innovative thinking to provide solutions to people in various ways. Then of course marketing because our global community is so saturated, which is why I’m such a big advocate about improving Google SEO for any and all businesses. Additionally, I’ve learned the values and possibilities that come with hiring remote workers, as long as they are a good fit for your operation. I actually wrote an article about hiring remote workers, which you can read here.

What platform/tools do you use for your business?

As I mentioned earlier, Tapdesk is a great tool for capturing leads and closing sales. I also recommend The Pond for finding the best cofounders/team members- which can make or break your business from an early phase. Having the wrong people on the bus can be catastrophic for startups/small businesses.

I also have a project/goal management software I’m developing, that is currently in use for all of my projects and is single handedly the reason for accelerated growth, both personally and professionally. I can’t say too much about this application yet, but you can join my newsletter, where I’ll definitely be sharing information about it before anywhere else. I also use a ton of social media, primarily for marketing but also for connecting with fans, customers, clients, and more. On these platforms, engagement is the name of the game (here’s a guide I wrote about it).

What are some sources for learning you would recommend for entrepreneurs who are just starting?

The best places for learning as an entrepreneur is through your network- finding the local events and conferences where you can listen and talk to other professionals in the field. Any field really- just being around people who are ahead of you will help teach you the do’s and don’ts of business.

Conferences are great because you get a variety of experiences- some that are not much further than you and others who are billionaires. Remember that if you’re the smartest guy in the room, you’re in the wrong room. As for formal training, I recommend Udemy and Linkedin Learning, both of which have a variety of courses that can help shape up your education in most any area of life.

Where can we go to learn more about you and your business?

I try to keep all of my projects active on my personal website, though I would suggest connecting with me on Alias, where I have all links to my work/social media/email/phone number, and more. You can also download Alias from the App Store if you want to create your own, similar digital business card. Also join my private mailing list, where I occasionally give away project insights, future plans, business tips and more.